Flavor Tour
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Flavor Tour ⋆
The client came out with a line of sauces that were inspired by different cultures around the world. We created mobile heroes, enhanced carousel content, and an A+ page to be used on the product detail pages across several retailers. The mobile heroes highlight the flavor, taste appeal, and the size of the bottle. For the carousels, we focused on flavor cues, taste appeal imagery,
and branding.
the ask
Street Corn
Sweet & Tangy BBQ
Sweet Chili
For this A+ page, we wanted to follow the same design style as the carousels with the bold colors and typography. In the first module, we highlight all the flavors, branding, and the tagline for this line of products. The second module includes lifestyle imagery and copy to callout the flavor profile and the versatility. The third module shows taste appeal from each flavor and live copy to further develop the story by using lines such as “irresistible international flair”, “Take your taste buds on a culinary adventure”, and “Every bite delivers a passport to new flavors!” The copy also includes call to action headlines. The last module is a chart where the consumer can easily compare the different flavors and purchase the products.