Flavor Tour
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Flavor Tour ⋆
the ask
The client came out with a line of sauces that were inspired by different cultures around the world. We created mobile heroes, enhanced carousel content, and an A+ page to be used on the product detail pages, PDP, across several retailers.
mobile hero & carousel images
Mobile heroes are what consumers see while shopping on the digital shelf. When creating a mobile hero, emphasize branding, flavor, taste appeal, and product size. At a glance, the consumer should be able to recognize the key product information. For the carousel imagery that accompanies the mobile hero, the goal is to emphasize the main selling points. This usually includes flavor and ingredients, usage occasions, and any benefits. For this product, the emphasis was on flavor and ingredients, as shown in the copy and the imagery throughout the carousel set. Finally, it signs off with a cross-sell image featuring the other flavors in this product family, with a call-to-action send-off.
street corn
sweet & tangy bbq
sweet chili
a+ page
An A+ page on online retailers, also known as below-the-fold content, is a chance to expand on the product's story and personality. This A+ page showcased all three flavors in this product family to cross-sell to different PDP pages. The priority of this A+ page was to highlight the diverse food pairings and usage occasions. We included a comparison chart in the footer so consumers could easily see differences in flavors, ingredients, and pairings, with a direct way to add to their cart to increase shoppability.
