Personal Branding
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Personal Branding ⋆
the problem
As a designer, I needed to create a personal brand. A logo and various business documents that would represent me and my style of work.
Final Logo
the process
The first step in the process was to start sketching various logo designs until I found one that I felt represented me.
Logo Sketches
After choosing a logo, I created a brand board. This board included every version of a logo I would need for any branding. It had the colors, typefaces, and designs I would use.
Logo Sketches
Brand Board
the solution
I decided to use the logo with my last name. I felt that my last name is unique and would be more interesting to look at. I wanted to highlight the o’s, so I used Century Gothic Pro. This typeface had perfect circles for o’s and was the perfect fit for what I wanted my logo to look like. I used pink and black because these colors compliment each other well and pink is my favorite color.
I also decided to fill in the 3 o’s to represent the three pillars of my brand: design. creativity. passion.
This design will be used on all business documents in the future and any branded material I will produce.
