The client was in need of A+ content for their vegan mayo. For this design, we combined taste appeal, benefit copy, and call to actions to market the product. The first module includes branding, the package, and copy to call out that the mayo is vegan and is the perfect plant-based substitute. The copy is accompanied by a hand squeezing the bottle that goes into the next module. The next three modules show taste appeal options and three usage occasions (squeeze, spread, and dip). The last module shows another taste appeal image and copy to reinforce how this product is a good vegan alternative.