Velveeta
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Velveeta ⋆
The client was in need of content for a new product that would be sold in time for the Big Game. We created a mobile hero and enhanced carousel images that were showcased on the product detail pages across various retailers. The carousel content highlights game-day themed language and graphics while informing the consumer on product benefits and instructions.
the ask
Along with the mobile hero and enhanced carousel images, we created an A+ page that would be featured below the product detail pages. The A+ features a call to action, packaging, and more game-day language.
the ask
For this new product, the client needed a mobile hero and enhanced carousel imagery. For this product it was important to callout the package size and the convenience aspect. We wanted to reinforce how this product could be taken anywhere and put on anything.
the ask
Along with the mobile hero and enhanced carousel images, we created an A+ page that would be featured below the product detail pages. The A+ features a seamless graphic to enhance taste appeal. The variety of food options speaks to the customizability of the product. Each image is accompanied by a copy line to reinforce the convenience of the packet.
