Deluxe Flavor
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Deluxe Flavor ⋆
the ask
For this renovation project, the client needed new mobile heroes, carousel images, and an A+ page to reflect their new packaging and branding. Our job was to create these graphics and highlight the product's key benefits and flavor variety.
mobile hero & carousel images
Mobile heroes are what consumers see while shopping on the digital shelf. When creating a mobile hero, emphasize branding, flavor, taste appeal, and product size. At a glance, the consumer should be able to recognize the key product information. For these mobile heroes, we moved the taste appeal off the packaging so it stands out on the digital shelf.
For the carousel imagery that accompanies the mobile hero, the goal is to emphasize the main selling points. For this product, we started with a transition image to acknowledge the packaging update while ensuring it was the same product. The next images emphasize texture and bold flavor through copy and various taste-appeal images. We also included an image showing the total slices in the pack, which was updated for each SKU. Finally, it signs off with a cross-sell image featuring the other flavors in this product family.
american
white american
a+ page
An A+ page on online retailers, also known as below-the-fold content, is a chance to expand on the product's story and personality and cross-sell other flavors in the product family. For this A+ page, we continued with the simple design with bold type and images. The first module brands the page. The second module includes the hero taste-appeal image and copy that highlights “Build Better Betters,” with a checklist of attributes. The third module callouts this product's tagline. The fourth module includes a call to action and a package from each flavor category. The final image is a footer that motivates the consumer to light the grill!
