PB & J
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PB & J ⋆
the ask
The client launched a crustless PB&J product. Our job was to create the marketing materials for the product detail pages (PDPs). Shown here is the A+ page created for this content series. An A+ page on online retailers, also known as below-the-fold content, lets you expand on the product's story and personality and cross-sell other flavors in the product family.
a+ page
This A+ page highlights both flavor varieties in a seamless graphic. The first module reinforces the brand and shows the packaging. The second module highlights that the product can be eaten straight from the fridge without thawing, which is one of the main benefits. The second and third modules highlight the taste appeal and lifestyle of both flavors, with the sandwiches dipping into the jelly. The fourth and fifth modules reinforce the packaging again with the tagline “Dip Them Your Way!”
